For Your Success: Basics of branding Business is becoming more and more competitive. And because we are truly operating in a virtual world, your competitors are no longer just the businesses in your neighborhood. Building an effective brand increases customer loyalty and helps push you ahead of your competition – whether they are across the street or across the globe.
In the Know: Registering a trademark Do you own a business, are interested in owning a business or simply curious about what a trademark is and how businesses go about registering one? Though not the sexiest topic, if you’re looking to register a trademark, this article is for you.
Tips of the Trade: Targeted Resumes - customized for optimal results In search of a job? Sending out countless resumes with little or no response? All too often job seekers fall into the trap of sending out hundreds of resumes and then become baffled by a lack of response or interviews. Read this issue’s Tips of the Trade for help creating a resume for optimal results.
PBFN Announcements: Check out this month’s announcements for information on PBFN’s annual Business Development Conference and the soon to launch PBFN Preferred Service Provider Program.
Member Profile: Nick Lowery Accuracy and determination on and off the field Nick Lowery is more than the most accurate kicker In NFL history; he is the first professional athlete to graduate from Harvard's Kennedy School of Government; the only American to work on the White House Staffs of President Reagan, Bush and Clinton in Drug Abuse Policy and National Service; and the only non-Indian Founding Director of the new National Foundation for American Indian Education.
